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🧔 WELCOME /INTRODUCTION
What To Expect...
The Essentials...
The Basics...
Your Target Audience
It's All About Traffic!
Start  Up Tools
🚀 qUICK START GUIDES
🔎  FINDING YOUR 'OFFER' 
🎯  DRIVE 'FREE' TRAFFIC  
🍟 THE 'EXTRAS' MODULE
📈  RAMPING IT UP WITH...
OK I'm Here - Now What?
Welcome to the Productive Pensioner
In this welcome video, I'll run you through all the training and tools that MAY turn you into an Internet Marketer and help you on your way to your first online commissions.

Of course, there is NO guarantee you'll make a single cent! Not many other so-called 'Training' Courses - Free or Paid - will be that honest with you!

Refreshing isn't it? Somebody telling you how it IS rather than how you want it to be? Disappointing too perhaps but that does NOT mean you cannot be successful.

I guess if you were looking for a fellow to tell you that your success was inevitable you might have come to the conclusion that you are in the wrong place.

In which case thanks for visiting and Good Luck to you.

BUT, if you choose to stick around for a bit...
Watch out for 'Tool Review'  buttons like this
Links to Free Resources will look like this
Watch out for Google Docs Access buttons like this 
Watch out for Recommended Products buttons like this
Further down most sub-modules will be the 'Homework/Research' section. A selection of videos related to the topic at hand to give you a more concise idea of what I discuss in any particular module. I have 'cherry-picked' 🍒 the videos on YouTube that I feel are most relevant

BUT, when watching them, retain a healthy and, yes, sceptical mindset regarding the potential reality of your 'killing it online' with little effort!

Your Host:
Clive McGonigal
Clive is an Internet Marketer, Entrepreneur, Trainer, and Pensioner based in London and France. You can find out more about him here
" I believe that whatever age you are you can make the internet work for you. I see no reason to let 'age' be an obstacle. In fact, I see it as an advantage. I'm smarter now than I was in my twenties and thirties and less likely to fall for false promises and BS. I believe in Good Karma and that what goes around comes around.

If age being a barrier to making a second or primary income from the web is the 'perceived wisdom' then I believe in challenging that. I know that if anything the 'older' generation, with a good solid work ethic, can achieve success online just the same as any tech-savvy  'Millenial'!.


That said there's also a LOT of crap advice and unrealistic expectations out there! I'll call them out as and when! But, focusing on the negative is not the way forward IMO...

It's all about getting informed!

 Clive McGonigal
A Productive Pensioner 
So what are the Essentials?
You don't need a bunch of stuff to get started...
In this video, we will cover the things you can't be without. The basic tools of affiliate marketing online - the chances are that you may have these already but let's double-check...
📺 HOMEWORK - Get Signed Up
Getting Started with GMail
Getting Started with ClickBank
Click on the YouTube Logo, bottom right of each video, if you want to watch in YouTube (opens in new window)
Getting Started with PayPal
Getting Started with YouTube
Affiliate Marketing - The Basics
OK, let's talk about what we want to achieve...
In the video on this page, you will get some insights into the potential of affiliate marketing - finding a market or 'niche' that you can promote products to. While commissions for physical products are generally around the 5-10% mark with digital products it can be as high as 75%!

In essence, writing a genuine review of an online product - providing you can get people to see your 'review' - is an honest and ethical way to make an online income. Of course, you can do a BS Review of a BS Product too - that's your call but personally, I only review products I have actually tested and like - makes for better Karma!
📺 HOMEWORK - Get Motivated...
How It Works. This Is The Reality!
Click on the YouTube Logo, bottom right of each video, if you want to watch in YouTube (opens in new window)
Tips On Finding YOUR Niche
Your Niche? What Works For You?
Who are you aiming to connect with and, ultimately, sell to? 
In this video, I talk about 'niches', audiences, and how to drill down to find out who exactly you want to be promoting to. Check the Google Docs below for LOTS of ideas...
📺 HOMEWORK - Get Inspired...
Niche Selection Ideas
Finding 'Obscure' $$$ Niches 
ubersuggest
Find Your Audience
Smart Google Trends Method
Traffic, Traffic, Traffic!
Let's chat about the Lifeblood of Affiliate Marketing...
In this video, I want to explain how, no matter how cool your offers, if nobody sees them what's the point? Don't be disheartened! 

There are many ways to find and drive traffic to your sites and affiliate offers - it's just a question of what traffic works best for you. This is mostly an overview but we will go into more detail on traffic in a later module.
📺 HOMEWORK - Get Ideas...
Free Traffic - Facebook
Free Traffic - Instagram
Free Traffic - Quora
Free Traffic - Pinterest
🧰 Start-Up Tools
Raise your game and raise your profits...
In this video, you will learn how and why having some basic stuff in place makes sense and how to ensure the assets you create online remain your own.
Time To Do Some Keyword Research?
  • Get started, no time like the present! Get informed as to the best search terms to target in your niche, no matter how you intend to drive 'Traffic' to increase the likelihood of cool results. But you can get started right now using the UberSuggest search box at the top of every page or here...

Type in a generic term for the niche you want to target e.g. dog training and find the search terms people looking for solutions are actively typing into Google...
ubersuggest
Building A Web Page or Site ( Optional but Recommended)
We'll be talking about building a website later but for now, relax its way easier to do these days and it IS optional. I have written a Blog Post reviewing what I consider the Top 5 site builders. There ARE free options too but they take some extra technical skills.

Point is having a site that YOU own gives you a lot more options on how and what you can promote as an Affiliate Marketer, no matter how you choose to drive 'traffic' to your offers.
Don't Be Slow Building A List ( Optional but Recommended)
An Autoresponder allows you to collect customer emails and contact ALL of them with one email whenever you choose or set up a sequence of emails that they will automatically receive over time.

While this IS optional and you can be an Affiliate Marketer without building a list of subscribers, it is a smart thing to do to multiply your income over time.

Put it this way, if you had a shop or a restaurant or any kind of offline business you wouldn't want to have a customer buy from you the once and never again! There are many Autoresponder services out there and I have tried a few. Today I use one called GetResponse and they have a 30 Day Free Trial...
Buy A Domain Name
This video created with RenderForest  (more Info)
While there are multiple places and ways to buy a Domain Name, I GET that, giving multiple options can lead to overwhelm, confusion, and the end result of your doing f*** all!

Too many tutorial sites I have seen fall into that multi-option trap! Do this OR that, OR maybe do it this way and if you want to explore different options to get from A to B, I get it! But that's not how The Productive Pensioner works...

This is why in this and other 'Quick Sheets' I choose to explain my preferred option to your doing something you likely have NEVER done before and therefore DON'T need options, just an Action Plan that works!

Better, in my view, is to explain, as simply as I can, what I personally do when it comes to whatever the Quick Sheet is about...

In this instance, it's getting your foothold on the web with a Domain Name: quickly, easily, and on the cheap using Namecheap...
Finding a 'Home' For Your Site
OK. next up is finding a home on the web where your website will sit i.e, finding a Hosting Service.

Now I'm all for registering and buying your Domain Name in ONE place and hosting your website on another. It makes sense as if your Hosting provider lets you down you can switch to another and simply point to a new hosting account via your Domain Name settings.

BUT these Quick Sheets are all about keeping it simple and Namecheap is an established and reliable Hosting Platform as well as a Domain Registrar.

Plus they have a very nifty and smart step-by-step WordPress Blog setup system in place: EasyWP and I'll walk you through that right now - just click the button below to get YOUR Blog online fast...
'Securing' Your New Site
OK. The next step now that you have a domain and a hosted website, even if it's an empty site for now perhaps, is to add a 'security certificate'.

This means your site will sit at https://xxxxxxxxx.com rather than http:// and with a 🔒 closed padlock icon in front of it - like the one you see in your web browser here on this site

The “S” in HTTPS stands for “Secure”. It’s the secure version of the standard “hypertext transfer protocol” your web browser uses when communicating with websites.

It sounds a bit techy I know but in a world of scams and spam having a secure HTTPS:// connection tells web browsers and search engines that your site is a legit web address.

As a consequence, 'secure' websites get better rankings in search engines and if you don't have a secure prefix there is the risk that a visitor will see a 'warning' that your site may not be secure even before they see your actual website content and nobody wants that!

You can buy security certificates but even if you get one for free with a web hosting package it can still be a technical challenge to get it working.

In the Quick Start Doc. below you will learn how to get one for free and have it set up and running without having to be a 'geek'. It's the exact same process I use on all my sites...
Fast Website or Web Page Creation
OK here's the thing: setting up a WordPress blog is NOT mandatory. Plus if you do have one in place it does not have to be a Blog style site - it can simply be a series of web pages.

But here's the problem with WordPress: it's never 100% secure - you have to constantly update it with new versions, some 'plugins' that you may have installed can actually be an 'open door' to hackers and the fact that by it's very nature it involves 'logging in' means it can be cracked and hacked unless you are super careful!

Don't get me wrong WordPress sites are great - heck, I think WordPress powers around 50% of the sites on the web - but 'static' websites, like this one, are cool too AND they are way more secure without the need to be constantly monitored and updated.

In the video above you can see a brief overview of why I love Igloo and in the Quick Sheet below I will walk you through the 3 Free Templates ( also below) that I have created for you ( and that you can 'import' into Igloo and edit as your own).
  • An Optin/Clickbait Page..
  • A Product Review/Bonus Page
  • A Bonus Delivery Page
 Plus I will explain how the layouts and sales copy I use in those templates, and all the other little optimization tips and tweaks I employ will result in better results for you.

Igloo is a great page and site builder ( with NO recurring fees!) but the only thing missing is input re your creating a page that grabs attention and GETS THE CLICK! That, dear reader, is what you will get access to here...
OPTIN TEMPLATE
'REVIEW' TEMPLATE
Click For Instructions
DELIVERY TEMPLATE
The 'Ultimate' Blog Post
If you are aiming to create a ‘niche’ blog and get traffic via ‘Organic’ search i.e. people typing search terms into Google and finding your site on page #1 of the results let’s be clear it’s going to take some work!

But don’t be disheartened! Once the work is done it doesn’t have to be repeated and your initial target should be 10 AMAZING Blog Posts regarding a topic, or multiple topics, in your niche that people are actively searching for.

You can ‘outsource’ the writing too which is something I have done in the past and use what you get back from a freelance writer and expand upon it with YOUR input and media ( images, videos, graphics etc.)

In this Quick Sheet I will analyse the formatting and creation of an ‘Authority’ Blog Post that, once mastered, you can use again and again for each new post you create.

Random Affiliate Tips
Let's be clear there's a ton of useful stuff that will help you be a better Affiliate Marketer - I learn new tactics and techniques all the time. The basics don't change but every now and then a smart idea surfaces that I go, "Yeah, I can use that!"

It's a constant learning process as things change on the web and the search engines, in affiliate gateways and on social media platforms. Sometimes I'll read a report or training course and take away just one 'nugget' of useful info and consider that time well spent.

I'll be sharing those 'nuggets' in this constantly updated Quick Sheet to save you time. Plus interspersed with my own observations and thoughts ( feel free to disagree with them) on affiliate marketing in general and traps to avoid etc.

Let's go check out some offers...
So what are we going to promote first?
In this video, I'm simply pointing out how MANY different places there are to find the offers ( and solutions) that your audience is searching for. See the videos below on and how to choose the right one AND, where necessary, how to best get 'approved' as an affiliate.
Places To Find Offers
Here are some links to websites to help you find products to promote as an Affiliate. Most require registration before getting full access but all of them are free. That said some require proof that you are a serious marketer - specifically those focused on 'physical' products
📺 HOMEWORK - Get Signed Up...
Top Affiliate Networks
Getting 'Approved'
Your potential buyers are searching for?
Breaking it down - target the Pain Point!
In this video, I talk about how to find out not only what your potential buyers are searching for but how you can get in front of that search engine generated traffic offering the solution that will help them best and convince them to buy.
📺 HOMEWORK - Do The Research... 
Finding A Product To Promote
Keyword Research #1
Profitable Products To Promote
Keyword Research #2
Get Paid For Your Recommendations
Tutorial Sites (Affiliate sign-up pages)
General 'All Sorts' Affiliate Sites 
NOW GO FIND YOUR PRODUCT 'SOLUTION'!
How Funnels Work 101
Sell something once or sell multiple items?
In this video, we'll discover why sometimes it makes sense to give something away for free before making a sales to build a List and how and why smart Marketers do that.
📺 HOMEWORK - Check Your Options...
Advanced Funnels 
See Tools Reviews Below
So if creating a Squeeze Page and offering something to your visitor for free in exchange for their e-mail address and getting them into YOUR Funnel makes sense to you, as it hopefully does, you need some extra Tools and Resources:
This is where the 'rubber meets the road'...
OK we've got the basics and an offer...
In this video let's do a quick round-up of what we have so far i.e. an Action Plan and what we are going to do next.  This is the formula:
Problem + Solution + Offer + Traffic = Commissions 
📺 HOMEWORK - Get Insights...
⚠️ DON'T FALL FOR THIS!
⚠️ OR THIS... 
🧰 Advanced Tools
Tools to raise your game...
Good tools, in my opinion, use technology to speed up our marketing processes and research, and since 'time = money' here are a few to consider. More Details Below...
 Keyword/Search Term Research Tools
On my personal blog, I often create Review and Comparison Posts on the tools I use as an Internet Marketer - free, low cost or premium so others can choose and make an informed choice when considering their options - click below for my Post on Research Tools and beneath that links to my other Tool Reviews...
 Page & Funnel Builders
 Auto-Responder Comparison
 Click Tracking Apps and Tools
Blogging for Profits Overview
So how about a website?
In this video, we look at perhaps creating the ubiquitous 'Blog'. and how and why we might get on to page #1 of the Search Results and the potential benefits of doing so ( by focusing on sub-niches to reduce the competition).
Getting Started Tips
Free Video Training Below
WordPress Set Up
Whether you want a simple Website or a full-blown Blog then using WordPress to build it is the way to go. But what about the techy side? 

Check out the 20+ free videos, to get you up and running with a hosting a/c and installing a new WordPress set-up, by clicking the image.
YouTube Marketing Overview
The benefits of marketing with video...
Potential purchasers and people seeking solutions to their problems do research on Search Engines. Since YouTube is the second most used search engine it makes perfect sense to use it to find the Traffic we want.
If driving FREE Traffic to your offers via YouTube appeals then feel free to access all the video creation, optimizing and ranking tips that I use regularly. Click below for Full Access
📺 HOMEWORK - Ranking Tips
Ranking on YouTube 2020
Optimize Your Channel
Social Media Traffic Overview 
Feeling sociable?
In this video, I'll run through some other ways to drive visitors to your products, pages and more using simple graphics. The issue with getting traffic to a new Blog is usually the fact that it IS new and has little content.

It's something of a vicious cycle - you need 'authority' and 'content' to drive traffic via Google search rankings. Using sites like Pinterest are a way to bypass that, getting visitors via social media sites.
🧰 Useful Free Resources
  • Canva - Create free Social Media Graphics
  • Headline Analyzer - Make sure your text gets the click too
  • Ease.ly - Infographics creation
  • EasyGif - Free Gif Maker
  • All#Tag - Free hashtag generator for Social Media platforms
  • IFTTT - Free automated posting and more
  • BuzzSumo - Find trending content to promote.
  • IMGflip - Free meme generator
With the explosion of Social Media: Facebook Pages and Groups, Instagram, Pinterest and more, you can drive traffic to your offers, to your website or Blog with images/photos. Click below if you feel that using Social Media to generate traffic is more your thing... 
Quora Tactics
Forum Tactics
Pinterest Tactics
Reddit Tactics
Staying Focused & My Follow Ups 
So where do we go from here?
In this video, I'll run through things you can do to stay focused on your desired outcome. The fact is that if you choose to do nothing then nothing will change - let's not fall into that trap of negativity.

By the same token just listening to people like me or buying product after product but not actually taking action does not make you a marketer. Your first commission payment DOES!
Take away JUST 1 thing! 
And Get Focused!
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Yes Clive, I'm Up For That!
Great! Keep an eye on your Inbox for an email from Clive@TheProductivePensioner.com. You can Unsubscribe at ANY time.
My first email will be about 'Goldfinger' and other Bond Villains...
..and the lessons we can learn from them.
All About Backlinks
In a nutshell, any website that links to yours is seen by the Search Engines as a signal that your content is good. BUT the 'strength' of that backlink depends on the 'Authority' of the site on which it appears - a clickable link on your Mum's Facebook Timeline is not as strong were you to have a link back to your site on CNN.com or Wikipedia.com for example.

Plus it's not just the link. The content of the page that features your link would need to be relevant to the content of your site too for it to be a 'good' backlink - or perceived as by the Google Gods!

The stronger your Backlink Profile is the greater effect it can have on your rankings - it's not the only factor but it does matter. For example, a Backlink might be...
  • Somebody 'bookmarking' your page/site on any Social Bookmarking site
  • A link to your page/site in somebody's Blog Post (even a Blog comment)...
  • ...or in a Video Description
  • A link to you from an online article re your page/site's topic
  • A link in a Press Release 
  • Any 'clickable' link anywhere basically. 
But as I said the more 'relevant' the site on which your backlink appears the more powerful the Backlink will be. In fact, a backlink from a site perceived by Google as unsavoury or spammy can actually hurt your rankings.

Another thing to remember is that backlinks are how the Web is mapped. The little 'bots' that travel around, and index, the web can only 'travel' via links they find as they 'read' your websites and others.

In the past just sending 1000's of backlinks from anywhere to your site was the norm, and it worked - until Google changed the rules by which they rank sites ( i,e, their 'Algorithm'). This is something they do regularly which is why your Backlinks should be squeaky clean and why, as mentioned in the videos below: a few 'quality. backlinks are better than a hundred weak ones.
For the average marketer and website owners like us getting our backlinks on Super Authority sites is all but impossible unless you have money to burn or a LOT of time to invest - but do not be disheartened a well-considered and DIY backlinking set-up is easily achievable - if somewhat time-consuming.

Check out the videos below for Tactics and Ideas...
Backlinking Overview
Free Backlinking Ideas
The Mind Maps
I know, with Mind Maps, it's a kind of love them or hate them split.

Personally, I like them. The Mind Map above is your 'Quick Link' shortcut to all The Productive Pensioner content - i.e. the Links to the Free Resources, Training Docs, Tool Reviews and more.
This second Mind Map is more focused on Video Marketing with YouTube and will be a fit if making affiliate sales via Youtube is the direction you want to pursue
FREEBIE Video Tools
I get it, the thought of being a Video Creator can be daunting!
Yep. using video to drive traffic to your offers makes sense - it certainly does to me.

Hence this segment that will allow you to explore the video route at no cost, You might surprise yourself when you see how EASY it actually is!

PLUS other free and cool media tools as I find them.
FREE APPS MENTIONED IN THE VIDEO:
Funky Video Intro via iVipid
FREEBIE Image Tools
Find A Freelancer on Fiverr
Just about ANYTHING you need for Internet Marketing can be found by hiring a freelancer on Fiverr. Logo Design, Animations, SEO you name it! Choose your budget and deadline, choose from thousands of Fiver Freelancers rated by reviews and save time and money!

I've lost track of the number of 'gigs' I've purchased over the years. Find your Freelancers on Fiverr below...
Video Marketing Insider
Want to master Video Marketing without tech, overwhelm or even appearing on camera? Adam's Tutorials, Tactics and Built-in Tools provide you with the exact plan to grow your business with page #1 ranked videos...
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